Emporio: A Meatball Joint’s Meatball Truck (EMT)
Graphic Design | Branding | Vehicle WRAP
Emporio was looking to build off their existing successful brand as they took their meatball show on the road.
They needed a clever way to stand out from the other food trucks and grab diners attention either while parked or crusin’ down the highway. Enter the EMT (Emporio Meatball Truck)! A gargantuan 30 ft food truck with all the works. A matte gray cascading meatball pattern provided a superb template for eye-catching graphics and ‘ball’ puns galore.
The truck currently is booked every day of the week and has its own Twitter and Facebook account.
Keep on rollin!
It started with a 30 foot blank canvas. ThiS TRUCK HAS TO BE LEGIBLE NOT ONLY WhiLE PARKED, BUT CRUISIN’ DOWN THE ROAD AT 40MPH
Then I took 3 different ideas from Illustrator and rendered them onto the truck in Photoshop. Great way to visualize the final product.
It took a three more rounds of revisions to get to the final design. EMporio wanted to Convey That the truck was available for private events no matter if you were ordering or sitting behind the emt in traffic
Balls On Board!
Tweaked the old Mr. Howdy logo for the new truck
Final Installation courtesy of Starr Image Products
