Media Association of Pittsburgh
BRANDING | GRAPHIC DESIGN | WeB DESIGN | MARKETING COLLATERAL
From its roots in television and radio, the term ‘media’ has grown to new heights that did not exist 20 years ago. New job titles, positions and entire departments have been created in the past decade and the Media Association of Pittsburgh needed a fresh face to stand out in an evolving media world. As leaders of media buying in the Pittsburgh region, MAP wanted to develop new brand assets that proclaim the expertise and inclusiveness of this dynamic industry while simultaneously respecting its historic roots and building on the current assets of the organization.
After a discovery session with the Brand Team, I came up with 5 different directions for a new brand. Can you spot the pieces from each concept that ultimately made it to the final product?
Introduced a new color scheme. Bright magentas bring some energy with a contracting blue and natural tones. Natural to nod to the history of a 75 year old organization.
Logo Revision RD 2!
With a focus on the broadcasting bridge. I came up with a few variations in style and color. Here is where we really started focusing on the color scheme that ultimately came out in the final product.
Some more exploration in color in Round 3. ‘Pittsburgh’ colors was a given but what about teal/purple or other colors that worked well with a ‘Pittsburgh’ gold bridge?
Some more exploring for a social media application
Final Main Logo
2-tone social media icon